Optimized Blog Development and Design
A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture.
Web&Marketing will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.
Virally Enabled, Emotionally Charged Content Writing
A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client’s industry, reviewing products, or just displaying the Client’s fun company culture.
Web&Marketing will teach a client how to write value-driven articles that transcend the mundane PR releases that every company develops. By using Web&Marketing validated methods, a company will capture its social media audience and create evangelists and fans that will promote the company.
Optimized Twitter Campaign
Twitter is an essential tool for a company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand.
Web&Marketing will not only create the Twitter profile, design the background, but we will teach the Client how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services.
Explosive and Sustainable Traffic Generation
When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. Web&Marketing will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value.
No content or message can be guaranteed to go “viral.” However, by using our validated methods, a company is able to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.
Robust Brand Monitoring
Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. Web&Marketing will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company.
Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.
Analytics and Metrics
No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:
How many leads or sales is your blog producing
How many evangelists and fans have Twitter and Facbeook created
Who are your evangelists and fans and how can you reward them
How much traffic have bloggers and Twitter users produced for your site
What is the conversion rate for each of your social tools
