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Monday, June 6, 2011

GOOGLE ALGORITHMS AND SEO FACTS –STRAIGHT TO THE POINT


You might have heard from a lot of people and mostly high profile SEO professionals like Mike Monahan, the buzz is out there but only now it is official. Meta-tags cannot get you classified and ranked like some few years back. It is believed that this is due to Google’s efforts to reward the right effort for every website owner.

Following Google drastic move from use of Keywords and meta-tags to classify your website, the new SEO gems are the descriptions and the content of the whole website. Now good content writers will be rewarded more by Uncle Google.

You will also notice that other search engines Yahoo, Ask and Bing are still using the meta-tags and keywords to help define what your website is about. So, that is a reason enough not to exclude the keyword meta-tags in your SEO strategy. You can get more by being specific. Use right keywords on relevant content, just don’t be spammy.

Remember the emphasy is on your descriptions; pay more attention to your meta-description. Make sure you place a description of your sight that tightly fits the purpose of your website. That is your leverage.

I believe as an “online person” you have heard over a hundred times that your website should not be covered in flash at all instead use TEXT. That is not to say that your website should not use JavaScript and all to make your website catchy and technology powered. As SEO experts, consultant or website owner, you realize what a central position the SEO copy writing takes. But use of text must be supplemented with your titles and sub titles.

You have the information. What can you do with it? As an SEO guru you can deliver better results for your clients while as a website owner now you can make informed web design decisions when it comes to choice of technology. You have a prototype plate to use when gauging consultants to hire the best.

Nothing can ever replace a website with high traffic. Nothing delivers that like a website designed and developed from a perspective of search engine optimization. For more information visit SmartI-Solutions.com or give us a call on +254-727910389.
Kennedy O. Oketch
Social Media Expert and SEO Consultant