Google launched android marketplace for Kenya and South Africa in Nairobi Kenya. This launch featured some of the VIPs of Google that included Joe Mucheru the current Google's Regional Lead for Sub-Saharan Africa and Nelson Mattos, Google's Vice President in charge of Engineering for Europe, Middle East and Africa Computer Science students, software developers and entrepreneurs among others.
The focus of the three days workshop was to indirectly market Google’ presence and use of their products in the local market. The workshop was also to build informational foundation that will see Android developers in the two African countries submit their applications online for sale or free download from Android users worldwide
On top of Google’s global successful products, Google recently launched this product after its recent launches that were aimed to localize it products and win over Africa. The latter includes Maps for Africa, hosting of Cache servers in the country and provision of branded email services for various service providers and organizations in the region. Cache servers are servers that replicate locally Google’s most accessed content making it faster to access the content and saving on international bandwidth.
This will create Android Marketplace where, Android users in Kenya and South Africa can now purchase and download applications from the Android marketplace. Joe Mucheru said that Google is still working on local modes of payment for the Android marketplace and may support mobile payment in the future. Developers were also reminded that applications submitted to the Android market place are a free-for-all and not vetted.
Mattos said Google is interested in Kenya as the country is in the middle of a huge transformation with the internet especially taking stock of the recent arrival of three sub-marine fibre cables. Mattos added that the country has a vibrant IT community with a high quality of graduates from the universities.
In the recent past Kenya has shown fast ICT growth from the Government to local operating organisations to foreign investors’. This has attracted a monumental attention from giant net companies like Google, Internet network infrastructure builders and world economic powers and power brokers.
What does this say to you and me? It all spells that the wide use of internet as the major, maybe the only tool of communication, learning and marketing era is knocking the door. We should expect millions and millions of websites from one country like Kenya as more people and aggressive entrepreneurs will be investing in multiple enterprises.
It also means that all these websites will be competing for the same maybe less traffic from the normal number of popular search engines.
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